Love what you do and you will never work a day in your life. Michael Alfuso is one of the rare people in this world who embodies this classic maxim. A 25 year old cinematographer from Tustin, he has harnessed his love of skateboarding, video making, and action sports to create some of the best downhill skating footage ever seen.

Southern California is a melting pot of people from all around the world. Honestly, who wouldn't want to live here? Landscape and travel photographer Kyle Miller is one of the transplants. Born and raised in Austin, Texas, he caught the travel bug while in college. He started shooting photography in Central America with a camera phone, later upgrading to a GoPro and the rest is history.

Local adventure photographer, Jake Garmon captures everyday moments turning them into stunning pieces of art. His photos illuminate the California LIfestyle, both in and out of the water. His passion is seen though each of his photos, reminding us why we love California.